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Full Stadium at Women’s Football Match between Atletico Madrid and FC Barcelona

World record crowd at women’s club match

March 19th, 2019
Anastasia Petrova, News from Berlin

"Go ahead, female Atleti", read a large poster displayed by the Frente Atlético. Just three months ahead of the FIFA Women's World Cup, a world record was set at Wanda Metropolitano stadium in Madrid with more than 60000 spectators, during a match between FC Barcelona and Atletico Madrid women teams.

"An historic record attendance for a club match!" read a post on Atletico Madrid's official Twitter account towards the end of the match, which Barcelona won 2-0 thanks to goals from Asisat Oshoala and Toni Duggan. 60,739 fans filed into the Wanda Metropolitano on Sunday to watch Atlético Madrid take on their title rivals Barcelona, a 99-year record was broken. 

In addition to those in situ in Madrid on the weekend, 330,000 watched the match on the free-to-air channel Gol TV, peaking at 413,000. That figure was 4.27% of the total audience share and the biggest viewing figure on Gol that week.
Bea Redondo, a women’s football journalist said that, “first of all, there’s an increase in media exposure generally, which generates an increase of interest in people that wouldn’t usually follow the women’s game. Then the teams carefully pick which games are going to be played at men’s and do big promotional campaigns to get people to the matches.” The majority of the record attendances of recent years were helped by promotions, such as free tickets for kids and season-ticket holders, while offers to local clubs and schools are the norm. At the Wanda it was no different, though of that record attendance, 26,912 – 44% - tickets cost on average €5-€10.

The colors, the rivalry and the dispute of the League disappeared into the background as the women’s game was successfully carried out just as the traditional games, played by men. And on that road to the recognition of the effort of these players, a special page on the Metropolitan Wanda was hung with a date that football will never forget: on March 17, 2019 equality won.

References

Berlin Global, News from Berlin